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Cadbury just announced that it will certify that all its milk chocolate is fair trade by the end of summer. That will mean that no slaves were beaten, starved, or mistreated to make those smooth delicious Dairy Milk bars. Now consumers need to take responsibility to show Cadbury and other chocolate companies that going fair trade pays off.

I’ve always loved this Cadbury commercial, and soon I’ll be able to love their business practices too.

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